Intercultural communication. Prerequisites for translation effectiveness

Intercultural communication. Prerequisites for translation effectiveness

Blog Article

The paper is intended to raise awareness of some recurrent problems related to cultural and linguistic security in j&d manufacturing website translation alongside strategies of achieving it.Globalisation means global thinking, individual accountability and the development of new sensitivities and capabilities.Different models of Intercultural Communicative Competence are scrutinised in an attempt to identify a common core of generalisable traits, which could be further applied to a wide range of translation situations.The (inter)cultural load is of paramount importance in translation being, more often than not, the cause of serious misunderstanding if the translator does not adequately equate the two cultures or bridge the 09gi shades eq cultural gap.